Marketing Strategy

Business development strategy

  • Identification and exploitation of growth potential
  • Definition of business priorities and portfolio strategy
  • Branding
  • Structuring and optimizing the performance of the Marketing Department

Digital transformation

  • Digital strategy in line with business strategy
  • Process optimization

Innovation and development of product/service offerings

  • Structuring and optimization of the innovation process
  • Customer knowledge and segmentation
  • Development of product / service offerings
  • Offer optimization | Product range management
  • Pricing

Market conquest

  • Optimizing the customer experience and journey
  • Distribution strategy
  • Communication strategy

Financial performance management

Review of financial, operational and commercial KPIs (completeness and relevance)

  • Do you have indicators that help you understand your cash generation / needs?
  • Are your indicators aligned with your organization’s strategic goals?
  • Are they cascaded down to each function?

Budget process and tracking of actuals

  • Income statement (revenue / margin / fixed costs), balance sheet (working capital / capex / debt) and cash flow statements
  • Objectives by function

Margin improvement plan

  • Mapping of operations (where and how much money is made / lost) and sector benchmark
  • Process optimization: costing, production planning, purchasing, etc.
  • Facilitation of lessons-learned reviews and root cause analysis

Working capital (WC) optimization

  • Definition of the company’s “WC profile”, sector benchmark and quantification of potential gains
  • Process optimization (inventory, customer and supplier management) to achieve lasting improvements
  • Roll-out of project cash management tools
  • Credit management & factoring

Business Data Management

Get value from your data

  • Do you have a map of your company’s data?
  • Is this data being properly used?
  • How can you leverage the data you have in your “business” analyses (production, purchasing, finance, etc.)?

Reporting / Management tool

  • Definition of tailor-made financial and business reporting
  • Automation of report production

Predictive / Planning

  • Analysis of historical data (“big data”)
  • Use of “machine learning” algorithms to add a predictive layer
  • Examples of assignments: cash management (identification of future customer payment delays), pricing (determination of a provisional cost price), production planning, etc.

Risk management and insurance

Risk mapping

  • Identification and assessment
  • Prioritization of the different risks related to the company’s activities
  • Loss analysis (frequency and severity)

Review of insurance policies

  • Scope of coverage; consistency with the risk map, coordination between the different insurance policies, international programs
  • Positioning of deductibles and limits: analysis of the risk profile by type of policy (frequency and severity).

Prevention

  • Implementation of prevention plans
  • Business continuity / Disaster recovery plan

Deployment of internal controls to limit risks

  • Identification of the main risk areas
  • Implementation of procedures and/or management rules
  • Deployment of compliance testing

Optimization of insurance costs / calls for tenders